On August 26, the VK community Safe Information Environment of Childhood hosted the broadcast of the annual “Nepedsovet” (“Not Pedagogical Council” in English) - an open meeting of teachers at all levels of education, which sets the tone for the entire upcoming academic year. The traditional organizer of the online meeting is the Academy of Innovative Education and Development. The meeting summarizes the work of the Academy over the past year, and most importantly, presents fresh ideas, projects and opportunities for professional growth.

Representatives of the Smart Internet Foundation, Cyrillic dot ДЕТИ (dot children in English) registry, were invited to participate in the Nepedsovet on the eve of the new academic year.

Victoria Bunchuk, the Foundation's project curator, told the audience about the .ДЕТИ mission, its useful characteristics and marketing opportunities. “Marketing is not just about commercial products. The promotion of the project and its original presentation to a potentially interested audience is useful for both social and any educational initiatives," Victoria commented. – Domain .ДЕТИ provide important marketing advantages for Russian-speaking users. Being Cyrillic, the site addresses in .ДЕТИ are better indexed in search engines, they are easier to perceive in contextual or banner advertising, as well as easy to remember and easy to use; in addition, choosing the address for the web representation of your project in .ДЕТИ do not need to know the rules of transliteration – the full name of the project can be used in the address with all the "complex" letters of the Russian Cyrillic alphabet.”

In support of her words, Victoria demonstrated many projects with an address in dot .ДЕТИwho successfully use its advantages to connect with their target audience. Note that all the projects shown are included in the Catalog of the best resources in .ДЕТИ.